Marketing and Advertising
Marketing builds brands and creates demand for products and services by telling stories-compelling, engaging, stimulating stories made even more potent with rich media content like images, music, video, and graphic designs. And while these digital assets can be powerful marketing and advertising tools, this complex content can be costly to produce, difficult to find and manage, and challenging to distribute.
Digital Asset Management is a critical component in helping marketing professionals effectively manage the challenges of working with rich media content and extract the full value of their investment in digital assets. Whether you are managing a globally coordinated new product launch or a localized promotional campaign, DAM is essential to optimizing the performance of marketing and advertising operations.
The type of Digital Asset Management solution you deploy will depend on a variety of factors, including the amount of customization required, the resources at your disposal and the level of IT internal support available. Please explore the Artesia DAM enterprise marketing solution and Artesia On Demand for Marketing to determine which solution provides the features and functionality required to support your marketing objectives.
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Artesia On Demand for Marketing is a hosted Digital Asset Management solution for marketing and advertising organizations requiring little to no support and resources from internal IT staff.
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Artesia's enterprise DAM solution is ideal for marketing/advertising organizations looking to integrate their solution with other marketing applications (e.g. PIM, Campaign Management, CRM) and to support it with internal IT or Marketing Operations teams.