In order to better meet the needs of marketing and advertising professionals, Open Text now offers Artesia On Demand-a hosted Digital Asset Management solution designed to deliver DAM functionality to marketing departments and advertising teams without the IT support and resources required for installed, enterprise DAM deployments.
Artesia On Demand gives brand-driven organizations, advertising agencies, and other marketing groups powerful tools for streamlining workflows and managing marketing assets of all kinds-product photos, package designs, logos, advertising videos, sales collateral, PowerPoint presentations, brand assets and many other types of creative content.
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Nationwide Insurance
Opportunity: Nationwide, a Fortune 500 company and one of the largest diversified insurance and financial services companies in the world, offers products ranging from auto and home insurance to annuities and 401(k) plans through multiple distribution channels to consumers and institutional customers worldwide. Its three core businesses--property and casualty insurance, life insurance and retirement savings, and asset management--represent more than 16 billion policies and $117 billion in assets. When faced with the challenge of managing and distributing thousands of creative assets to its extensive network of agents, branch offices, brokers, partners, and vendors, Nationwide's corporate communications department selected Open Text's hosted DAM solution to help streamline this process, increase productivity, accelerate production cycles, and deliver significant cost savings.
Solution: Artesia On Demand has allowed Nationwide to create a more efficient process for organizing, storing, and distributing its extensive library of photos and video clips, as well as logos and other marketing and corporate communications materials. With the powerful natural language search feature in the Artesia On Demand service, it's much easier for users to locate files by typing key words, taglines, attributes, or ideas. The ability to share and review files has also been a tremendous benefit, making for a more productive workflow among users both inside and outside the company. With one central repository where files are archived, updated, reviewed, and approved, the headaches caused by lost files and wrong versions are virtually eliminated.
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Birkenstock
Opportunity: As Birkenstock footwear began selling in thousands of stores around the nation, Birkenstock Distribution USA was faced with the challenge of maintaining brand consistency across retail venues, ranging from the country's largest department stores to small town "mom and pop" shoe stores. The company's marketing team urgently needed a better means to organize its approved brand media content, such as product photography, logos, advertising layouts, in-store displays, and other marketing materials-and to easily distribute those assets to retailers and sales representatives across the country. Countless hours were spent finding the right file needed to respond to a request, editing and formatting the material to fit the requestor's project, burning CDs, and preparing expensive shipments. Lack of access to approved content meant that retailers in a hurry used logos, text, and images in the wrong colors, fonts, or sizes in order to make tight production deadlines.
Solution: Birkenstock's marketing department turned to Open Text to store and organize the company's growing library of more than 5,000 digital assets. Now employees and store managers across the nation can easily locate the correct image for a project, just when they need it and in exactly the right format. In addition to a Birkenstock self-service brand asset library, Birkenstock uses the optional AdPartner module to create, approve, and distribute its digital assets to thousands of users. Giving individual retailers the ability to quickly and inexpensively localize marketing materials such as print ads, sales flyers, and direct-mail pieces without compromising brand consistency or legal standards is an important competitive advantage for Birkenstock. Most importantly, Artesia On Demand helps ensure that the Birkenstock brand will remain a consistently recognizable symbol of quality footwear products for years to come.
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Jetix
Opportunity: Jetix Europe, formerly Fox Kids Europe, is a leading pan-European integrated children's entertainment company with localized television channels, program distribution, and consumer products businesses. With a significant presence across Europe and the Middle East, Jetix needed a centralized distribution platform to organize and standardize digital assets such as advertising promotional packs, character specifications, images, and other related marketing materials used for television, the Internet, mobile services, games, and consumer products. Quick, efficient distribution of materials is key for Jetix Europe to ensure the brand and programming are represented consistently in all markets.
Solution: Jetix Europe turned to Open Text to store and organize its library of digital assets. The Artesia On Demand platform maintains Jetix's files online in a highly searchable format, affording the company's product marketing and programming executives across Europe the ability to easily and efficiently track and locate the exact promotional material they need for their local markets. Utilizing Artesia On Demand, each country has immediate access to a central repository of Jetix Europe's promotional templates that can be locally adapted across the continent. With a user-friendly interface and a standardized process, Jetix material is now available in various languages and accessible in 58 countries in Europe and the Middle East. The common distribution challenges facing most marketing and programming teams are eliminated for Jetix - no more urgent calls at all hours for brand-consistent content, no more scouring dozens of folders on company networks for just the right image or logo, and no more production slow-downs from manual search and workflow management.
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International Fund for Animal Welfare (IFAW)
Opportunity: The International Fund for Animal Welfare (IFAW) strives to improve the welfare of wild and domestic animals throughout the world by reducing commercial exploitation of animals, protecting wildlife habitats, and assisting animals in distress. Like many non-profit organizations, IFAW seeks to educate the public, governments, and other constituents through effective communications and grassroots advocacy. When IFAW pairs these efforts with the right image or video, it increases the impact of its message, raising awareness and donor participation. IFAW's image library represents one of its most important communication tools. Campaign workers, legal and political experts, and scientists working in 15 countries need to share, post, and access images and other collateral 24 hours a day, seven days a week. Compiled over the 30-year history of the organization, the library includes more than 16,000 images of some of the most unique animals and wildlife habitats in the world.
Solution: IFAW chose Artesia On Demand to organize, manage, store, and distribute this library of images around the world. Today, the IFAW image library powered by Artesia On Demand supports 400 registered users around the world, including photo editors, field offices, fund-raising arms, and media representatives. A permission-driven interface simplifies the task of making the library available to the largest number of users by enabling IFAW to control the level of visibility and access to assets by individual user or group. Open Text's patented natural language search helps any user quickly locate the right image by typing in keywords, taglines, or ideas. By making their digital media assets accessible, IFAW transformed a collection of once dusty images into reusable assets. More importantly, as use of the application increased, users began to include other important media such as brand logos, video, and other communications documents, increasing IFAW's return on investment. A library that once consumed internal resources has now become one of IFAW's most valuable assets, thanks to Open Text's powerful hosted service.
