What is Digital Asset Management?

Artesia Digital Media Group's flagship digital asset management product - Artesia DAM - provides organizations with a single point of management for all their digital media files and underlying metadata. With deep experience in the workflows associated with marketing and advertising, broadcast and media operations, as well as the traditional publishing industry, Artesia DAM system is feature rich while still being enterprise class.

Key functionality of Artesia DAM includes:

  • Ingest, index, and auto-tag - Browser-based, desktop drag-and-drop or automated server-side upload of large content volumes; automatic indexing and content extraction; and automatic tagging through pre-defined metadata profiles
  • Store and Archive - Manage asset storage across multiple types of content storage and archival technologies.
  • Security - Powerful, but easy-to-use security, applied using role-based profiles
  • Collaboration and workflow - Define projects and share assets sets across organizational and geographic boundaries with task-oriented, rules-based workflow
  • Search - Enterprise-class keyword and natural language search from simple to expert
  • Edit - Check-in/check-out with locking and version control, as well as server-based work-in-progress
  • Relate - Bi-directionally link assets to one another in order to expose business relationships
  • Convert - Transform assets into different format types in order to further leverage their value and save time and money
  • Distribution - Download through an easily custom-branded fulfillment website or disseminate directly to other servers

Regardless of the medium or the ultimate product produced - traditional print, broadcast or on-demand television, internet, slide presentations, or mobile - Artesia DAM system enables easy asset discovery, access, editing, sharing, reuse, distribution, and archiving of rich media content, all within an organization's unique workflow and using browsers or desktop applications of choice. Artesia's DAM solution is based on the real-world workflows and requirements of hundreds of customer implementations and over a decade of experience representing a diverse cross-section of industries and user communities.


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