Many organizations face the age old challenge of marketing versus IT-driven initiatives. In today's Web 2.0 world, those lines are blurred and the two functions must work together to drive key business initiatives for the company. How can the two sides collaborate and find success?

Open Text invites you to download this webinar featuring Stephen Powers and Lisa Bradner from Forrester Research as they share their experience and insight on successful collaboration.

Download this webinar and learn:

How to engage IT on marketing projects

Best practices in leveraging technology for marketing results

Tips on building solutions to generate revenue and fit into an IT infrastructure

Steven Powers and Lisa Bradner from Forrester have worked with dozens of organizations who have faced this common challenge and found success. They will share examples and answer questions on how to optimize your IT and marketing initiatives.

About Stephen Powers
Stephen is a leading expert on enterprise content management, including Web content management, digital asset management, and high-end document management. Stephen helps clients build content management systems to implement information management strategies and improve customer experiences.

About Lisa Bradner
Lisa's research focuses on issues of concern for the Marketing Leadership professional. Lisa helps clients create and deliver compelling brand experiences that drive brand engagement and loyalty in a world of fragmented media and new marketing channels.

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